Aligning supply and demand
We have a sizeable network of knowledge and contacts within the global vegetable sector. In addition to our numerous variety and crop specialists, we also have an international chain team who understand retail and sales. This enables us to help retailers and other chain partners to ensure year-round availability of a high-quality product. Meanwhile, we help growers to find the right customers. We work together with our partners to devise new concepts, new packaging ideas and new sales strategies.
In our Retail Center in Berlin we share our knowledge, offer you inspiration and provide you with research facilities in the field of fresh produce presentations. Contact us for your tailor-made programme.
Love my Salad
To show people just how versatile vegetables are, Rijk Zwaan has launched the Love my Salad social salad network. On this online platform, consumers, chefs and growers share their salad recipes and other vegetable-related ideas and experiences.
What can you expect from us?
- Insight into new, stand-out products resulting from our breeding activities
- Tailor-made advice from specialised crop and market experts
- A proactive role in connecting growers to customers
- The chance to directly interact with consumers via Love my Salad
Find the contact for your region
'Successful collaboration thanks to focus on the consumer'Read this story